Why Rate Cleaner? Simplifying Rate Management in GDSs
Rate Cleaner bridges the gap between hotels, travel agents, and GDSs, simplifying the complexity of rate management in the hospitality industry. Its features not only enhance the accuracy of rate descriptions but also streamline communication, ensuring that offers are accurate and correctly presented across all booking channels.
As the online presence in planning and booking accommodations continues to grow, the speed and convenience of accessing hotel offers have become crucial. Unfortunately, despite years passing, we still observe hotels struggling with correct data entry and attention to detail in their offers. Here’s how Rate Cleaner is changing the game.
Importance of GDSs
GDSs (Global Distribution Systems) are still mainly seen as a source for corporate bookings. However, with advanced technological solutions, GDS offers can reach every customer. After years of experimenting with various indirect solutions, like integrating different APIs, many travel agents have come to appreciate the dedicated APIs from various GDSs. This approach ensures every GDS offer is accessible online, for example, via an agent's panel, enabling the provision of automatic booking options on their websites.
Data quality issue
Unfortunately, hotels are often unaware that their offer could be displayed by hundreds of agents worldwide. Worse, they may not realise that missing important information in rate descriptions often omits their offer, even though it could attract potential customers. Agents try to use different mechanisms to ensure that displayed data is correct and presents all aspects of the offer.
Imagine, as a hotel, you offer a fantastic bleisure deal. If the rate description assigned to this offer lacks the correct code indicating it as a negotiated offer, it's already a signal to the agent that they cannot distinguish and sell the corporate rate in their online system. The same applies to room descriptions or rate types. Missing this information or its improper formulation significantly complicates displaying the offer on the website.
Rate Cleaner eliminates the use of terminals and cryptic commands, offering a clear view of your offer in GDSs.
Benefits of Rate Cleaner
Acknowledging years of collaboration with GDSs and travel agents, we created Rate Cleaner – an app that clearly displays the offers presented in GDSs. With Rate Cleaner, forget about green screens of terminals or cryptic commands. It provides solutions for quickly and conveniently identifying missing or incorrectly entered data. Just one search, and the app returns information from GDSs. Moreover, Rate Cleaner is also available for travel agents, facilitating direct communication with hotels. On one hand, the hotel sees how its offer appears in GDSs, and on the other, the agent can quickly notify the hotel of inaccuracies.
For GDSs, Rate Cleaner is incredibly useful in regular daily support of hotels and agents, aiding in data enhancement and delivering high-quality dynamic content.
Remember, a booking made in GDSs is automatically confirmed in the hotel's system. Through GDSs, agents always have access to all rooms until the last room availability. If only rate descriptions, room details, and cancellation conditions are correctly presented, agents will undoubtedly use GDSs as an information source, comparing offers with those from other OTAs or consolidators.